Swiss watch movement manufacturer ETA finale Brief History

We take a look inside the industry to try the bureaucratic consciousness are going to react. Essentially, there are two very different ways on this issue. Some people say that what is happening now is possible (they say, is likely to be) eventually lead to a crisis similar to the quartz crisis. The reason is that if small brands can not obtain ETA movement (other indispensable components, and more importantly, Nivarox gossamer), then the brand will “cease to exist.” Some people say that in the long run, this will help in the industry by eliminating those who have to rely on easy and comfortable infrastructure companies, effectively avoiding any advertising and marketing alternative investments and consumption.

Of course, not everyone can come up with 5-10 ten thousand francs to invest, but then again the group’s intentions have been clear long ago. Politics aside, the Swiss watch industry as actual management or strategic reactions such as brand are varied. Some small and large businesses have already decided to start to develop their own more or less some of the achievements of the movement. These brands often work together. Some belong to the same group and the group’s management requires a luxury brand portfolio to “help” another. We will see some independent brands unite their forces to share the costs associated, while other brands will be looking for other major suppliers, such as Sellita, Soprod, Vaucher manufacturer or trying to make a spontaneous movement of the replica watches china brands (such as Zenith , Jaeger LeCoultre, Girard-Perregaux, etc.) later movement. Finally, get a solid foundation for movement from Dubois-Depraz, Vaucher manufacturers, Fleuier as well as other manufacturers and make improvements to meet the unique needs and use different modules.
Swiss rolex replica watches movement manufacturer ETA finale Brief History
Today ETA

In short, we can say, the late Nicolas Hayek want the right decision for the Swatch Group, either will or will not supply movements and components. He believes this will help his team and the long-term interests of the entire industry. He repeatedly explained his purpose, he suggested that the brand to focus on manufacturing their own parts and movement, rather than financing marketing activities and ambassador.

Having said that, not everyone can get out ETA “circle of trust.” Watchtime magazine quoted him in August 2010 saying: “We will continue our commitment to sell the movement to the traditional watch manufacturer customers, but the development in the past few years the industry in the wrong direction, forcing us to deal with now facing output problems. “This means that the Group will continue to sell part of several external companies (most of them are those who have put in to do their own movements and in the future there will be supply brands such as Patek Philippe, will continue to get gossamer and Tudor from NIVAROX still It will be from ETA movement). But the group will not be sold to everyone from now on, anyone.

I think one of the main reasons for the strong protest, in the past 25–30 years, we have been hearing from the industry to enjoy comfort and convenience it brings. A large number of non-Swatch brand is totally dependent on ETA or NIVAROX did not seriously put into a separate brand on. However, things have not appeared, a sudden has become a harsh reality irreversible.

Affected brand will continue to be left to rely on a single external supplier of banal way, to the development of the following two ways. Their first choice is to work together to create a new situation of enterprises, redistribution of contact movement and the different components supply. The second option is to fight on their own, invested heavily to create brand their manufacturing capabilities – but it will cost them more resources and time.

In addition, the previous supplier as Sellita ETA ETA movement demonstrated in large-scale production of clones is very capable. Because patent protection is no longer applicable, anyone with industrial skills can copy any patents have expired old technologically movement ETA. Thus, although it is unclear whether the company will continue Sellita and innovation, but they should at least be able to meet demand ETA movement clone a chunk.

Everything is taken into account more sustainable future with a more real intrinsic value. I am very pleased to see the next 5 – 10 years will bring what kind of change, because the current situation will inevitably force the luxury goods group, major and minor companies, upscale, more fashion brands are either invested in technology to develop their own movements and components or purchase from the company has new technology and movement. This will force the industry to invest more development and innovative thinking. ETA is no longer tenable as we are eager to see the next few years will bring us is to enter the high-end watch movements of the mass production stage. This is no longer about ETA, and it is about the whole industry. And I think this is part of Nicolas Hayek wanted to achieve.

Since 1856 as “Dr. Girard & Schild,” the creation, ETA has been the integration of large and small Swiss manufacturer of practically unlimited amount of. This unique past so that the company gained valuable knowledge and experience and the participants, and convert it to save and revitalize the organization ultimately responsible for the Swiss omega replica watches industry. Although several key roles played in the early 20th century, but in the next few years, destined to make more space for others to develop, and ultimately create a more diversified watch-making world. There are several with a rich history and tradition unique watch manufacturer, but if there is something memorable, that ETA SA was highly admired and downs of history, countless success stories as well as some legendary The most serious crisis of the 20th century.

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